We launched a coffee shop in a town with plenty of them. But we were the only ones offering nitro cold brew on tap, and that single product drew enough curiosity to get customers in the door.
I started blogging and sharing insights on LinkedIn months before launching. By the time we opened, people already trusted my expertise, and they wanted to work with us because they knew ME.
We created a 'members-only' feel for our first customers. Early clients got VIP perks, special discounts, and an invite-only launch event. That sense of exclusivity made people want to be part of it.
We provided potential customers with side-by-side comparisons of our services versus competitors. We were completely transparent, even when we weren’t the cheapest. That honesty built trust.
We offered a ‘100% money-back, no-questions-asked’ guarantee. Our competitors didn’t. That gave customers the confidence to try us, and we almost never had to issue refunds because we delivered on our promises.